i3 | January 08, 2020

The Future's Future: Inside CES' Eureka Park

by 
Jeremy Snow

Visit the Sands Expo at CES and you’ll be transported to a world of innovation and entrepreneurial spirit. At Eureka Park, CES’ dedicated area for more than 1,200 startups, young businesses from all over the world come to launch new products, services or ideas, form new partnerships, get funding and make new acquisitions.

For over a decade, Eureka Park has served as the global stage for startups, attracting companies like Indiegogo and Kickstarter. This section of the show floor attracts over 2,000 venture capitalists and investors; and over 6,300 members of the media.

Eureka Park’s popularity has made it an essential stop at CES. Investors come to Eureka Park to find their next unicorns. Global media come to look for their next story. Corporations come to look for partnerships and acquisitions. And startups hope to connect with investors and funding.

Eureka Park is a global event that draws over 50 countries from six continents including:

  • Belgium
  • Canada
  • France
  • Great Britain
  • Holland
  • India
  • Israel
  • Singapore
  • South Korea



Shark Friendly

If you’re looking for proof of the success of Eureka Park, look no further than the reality TV show Shark Tank, which has featured many exhibitors. One of the first was Benjilock, an easy-to-use padlock that opens with your fingerprint. CEO Robbie Cabral participated in a Shark Tank casting call at CES 2017, got on the show and had Kevin O’Leary invest in his company.

Other Eureka Park alumni followed suit, including smart LED light bulb company Ilumi, who received a deal from Mark Cuban, and the feline DNA testing company, Basepaws, who also invested with O’Leary.

While not every business may find its way to TV fame, others find ways to connect with investors and the media. So far, Eureka Park exhibitors and alumni have received over $1.5 billion in funding since 2012.

Look for other industry leaders on the CTA Startup Stage, where you can find entrepreneurs and experts discussing diversity and inclusion, tech trends and business tactics.



A Few Eureka Park 2020 Exhibitors


BluArmor: A must for any motorcycle rider, this high-tech helmet offers personalized cooling to keep your rides more comfortable. BluArmor easily clips onto any helmet, flowing cool, dust-free air into your face.

HeartHero: Innovative tech can save lives like this “next-generation” defibrillator. Easy to use, portable, and powered by store-bought batteries, this device allows anyone the chance to save a life in the case of sudden cardiac arrest.

Meeting Owl: Ever call in to a meeting and feel like you weren’t really there? Owl Labs’ Meeting Owl provides a solution, using its 360-degree conferencing camera to capture video and audio for a near face-to-face experience. By automatically shifting the camera to focus on whoever is speaking, the Meeting Owl creates a fully automated and immersive experience.

Roybi: This tiny, education-focused robot is aimed at young children. Complete with a quirky alien-like body, Roybi teaches kids through games, songs and lessons, improving their vocabulary, reading skills and mathematics.

Wazo: This all-in-one smart home safety hub may be no bigger than a lunchbox, but offers everything you need to protect your home. The device connects to other IoT devices — including security cameras — to identify objects and intruders, making your already smart home even smarter.