Smart Home Division
The Smart Home Division of the Consumer Technology Association (CTA)® seeks to drive awareness and demand for smart home products, systems and services.
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Key Initiatives
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Coalition Building: Foster connections across the smart home ecosystem, and broader consumer technology landscape
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Community Engagement: Leverage CTA resources to drive value to Smart Home division members
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Research: Analyze current CTA research and execute at least one smart home focused market research report in 2025 to help elevate the gap areas and promote leading topics within the Smart Home industry
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Retailer Council
The Retailer Council of the Consumer Technology Association (CTA)® provides a forum for CTA members to identify, develop and support programs and resources that help the consumer make informed retail purchase decisions. Council members have the opportunity to network with peers, provide direction to CTA and lead at the industry level.