The Consumer Technology Association (CTA)™ AR/VR Working Group supports the growth of companies developing technologies and services for the augmented, mixed and virtual reality segment of the technology industry.
Key Initiatives
- Educate consumers about the benefits of augmented, mixed and virtual reality technologies.
- Promote augmented, mixed and virtual reality technologies to support the advancement of the industry.
- Conduct market research focused on augmented and virtual reality technologies.
- Support standards initiatives to create industry best practices.
Market Research
Virtual Reality - Reality Check: Consumer Experience and Expectations
This study explores U.S. consumers’ experiences with virtual reality to get an in-depth understanding of what content consumers are exposed to and their content preferences.
Consumer Sentiments: Virtual Reality In-Store Demonstrations: VR Headset and Content
This study will aide as a guide for industry on content development and distribution strategies for video content and the future of VR products.
Augmented Reality and Virtual Reality: Consumer Sentiments
Augmented Reality (AR) and Virtual Reality (VR): Consumer Sentiments report identifies consumer awareness and perceptions of AR and VR technologies and its various use cases.
Get Involved
Want to know more about the AR/VR working group? Contact us with questions, or to learn how you can get involved.