CTA supports a federal privacy standard to ensure consistency and clarity for consumers and innovators when it comes to protecting consumers’ personal information. 

Lawmakers should:

  • Set a uniform, technology-neutral, national standard

  • Employ a risk-based focus
  • Maintain legal clarity, without inhibiting businesses' ability to innovate and compete
  • Follow time-tested, consensus-based principles
  • Embrace transparency, consumer choice and heightened protections for sensitive data