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CTA Apprenticeship Coalition

The Consumer Technology Association (CTA)® and IBM created the CTA Apprenticeship Coalition, a collaborative effort by CTA member companies to create and expand hundreds of apprenticeship opportunities nationwide and prepare American workers for careers in fast-growing fields such as software engineering, data analytics, project management and hardware design.
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The Consumer Technology Association (CTA)® and IBM created the CTA Apprenticeship Coalition, a collaborative effort by CTA member companies to create and expand hundreds of apprenticeship opportunities nationwide and prepare American workers for careers in fast-growing fields such as software engineering, data analytics, project management and hardware design.


Coalition members will draw upon IBM’s apprenticeship program —launched in 2017 and registered with the U.S. Department of Labor— to help them develop and scale their own in-house programs.


Apprenticeships are a proven, time-tested approach to skills training. They help businesses recruit and create a skilled and diverse workforce and unlock opportunities for students and mid-career professionals looking to advance in a rapidly changing job market. The coalition's mission is to create a national corps of skilled workers who will fill millions of open new-collar jobs in communities across the country, not only in traditional tech hubs on the coasts.

Articles and Case Studies

  • Alt: Two young colleagues working together at modern office

    Why Apprenticeships Benefit Your Business

    This week marks National Apprenticeship Week, sponsored by the U.S. Department of Labor. For the first time, the Consumer Technology Association (CTA)® and our members have a voice in the conversation.
  • Alt text: Close up of businessmen came to an agreement in the office.

    Building Apprenticeships: IBM and the CTA Apprenticeship Coalition

    IBM, like many tech companies, faces an increased demand for skilled talent. To meet this demand, it has embraced innovative hiring practices. From P-TECH schools to digital badges to eliminating college degree requirements, IBM is educating and hiring workers from all backgrounds to bring diverse experiences into the workforce.
  • Alt text: Business people sitting around the table and talking

    Pandora's Apprenticeship Program Is Music to Our Ears

    The idea that a talented tech worker might not have a traditional four-year degree in computer science was not foreign to Dave Edwards, director of Engineering Programs for CTA member Pandora. Some of his software development colleagues built successful careers with poetry degrees as their foundation. 

  • Alt text: Diverse colleagues clapping and smiling during business meeting

    How CTA’s Apprenticeship Coalition Helped Bosch Grow Its Workforce in One Week

    Last week, employees at Bosch’s North American headquarters in metro Detroit gathered to celebrate a milestone for their new apprenticeship program: the company submitted its final application to the U.S. Department of Labor (DOL) to register its software engineering apprentice standard.

CTA Apprenticeship coalition Flyer

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Latest Report

Investing in apprenticeships is investing in our nation's competitiveness. Apprenticeships help build the highly skilled workforce that America's most innovative tech companies need to compete globally.

Gary Shapiro

One of the most powerful things leaders can do is recognize talent early and give it room to grow. Apprenticeships do just that. They offer hands-on experience, mentorship, and a clear path to success. When we invest in people, we invest in the future of tech.

Kinsley Fabrizio

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