CES 2020 – AI and 5G are the Future of Innovation

CES 2020 – AI and 5G are the Future of Innovation

CES is a four-day tech experience where the leading minds in the industry connect, do business and glimpse the future of technology.

CES will return to Las Vegas January 6-9, 2021.

CES® is the global stage for innovation, showcasing the latest in innovative technology. CES 2020, the world’s largest and most influential global technology event, continued to expand its industry reach. From January 7-10 in Las Vegas, NV, more than 4400 exhibitors showcased tech innovations to some 170,000 attendees across more than 2.9 million net square feet of exhibit space in 11 official venues. Global technology brands blended with non-traditional tech companies to showcase how innovation is furthering business across all markets and reinforcing that every company is now a tech company.

The launching pad for all tech, CES is owned and produced by CTA. CES acts as the platform for innovators of all sizes to build their brands and set the precedent for the year’s biggest tech trends. At CES 2020, over 20,000 products and services in 36 product categories debuted with major advances on display including 5G wireless connectivity, artificial intelligence (AI), transportation, smart cities, content, and virtual and augmented reality. The tech innovation unveiled will reshape industries, create jobs, fuel the global economy and improve lives around the world.

Key Themes at CES 2020

CES 2020 featured the entire spectrum of transformative technology that is redefining markets and shifting business models, including:

5G and Mobile Connectivity

  • CES is the only show where the entire 5G ecosystem – the backbone for connectivity, transportation, augmented and virtual reality, and digital health – comes together. Mobile operators, such as AT&T, Ericsson, Nokia, Sprint and Verizon, demonstrated advances in 5G’s speed, reliability and efficiency.

Artificial Intelligence

  • AI was dominant on the show floor as a ‘key ingredient technology.’ Companies debuted their latest AI solutions, including Brunswick, Doosan, John Deere and Kyocera. 

Non-Traditional Tech Companies

  • Non-traditional companies used CES 2020 to launch products. Impossible Foods debuted its Impossible Pork; John Deere was featured in the AI & Robotics Marketplace and Bell, Delta Airlines, L’Oreal, NBCUniversal and Procter & Gamble showed how they’re transforming their businesses through technology. 

Tech for Good

  • Digital health technologies highlighted advances in digital therapeutics, wearables and remote patient monitoring addressing issues like opioid dependence, mental illness and chronic disease. The Health & Wellness category saw an increase of nearly 25% with more than 135 exhibiting companies at CES 2020.
  • The Smart Cities exhibit area expanded by nearly 25% over 2019, with companies highlighting products to revitalize economies and help communities thrive.
  • CTA partnered with the World Bank Group at CES 2020 on the Global Tech Challenge, calling for companies worldwide to create solutions focused on three key areas: health, gender inequality and resilient technologies for communities.

Travel and Tourism

  • Delta Airlines was the first airline to keynote at CES. During his keynote, Delta Air Lines CEO Ed Bastian described the future world of travel that includes AI, AR, biometric security, smart incentive programs, and a new Parallel Reality experience, as travel becomes more customized.

Transportation and Vehicle Technology

  • Nine of the world’s leading car manufacturers, including Audi, BMW, Daimler (Mercedes), FCA, Ford, Honda, Hyundai, Nissan and Toyota, and more than 150 vehicle tech exhibitors unveiled the latest in connected cars, self-driving vehicles and concept cars.

A Snapshot of CES 2020


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U.S. Secretary of Transportation Elaine L. Chao at CES 2020
Delta Air Lines CEO Ed Bastian at CES 2020
Quibi CEO Meg Whitman at CES 2020
Presidential Advisor Ivanka Trump and CTA Gary Shapiro at CES 2020

Keynotes and Conference Tracks

The CES stage featured more than 1100 speakers representing major global industries giving keynote addresses and participating in SuperSessions. Over 20 conference tracks including Innovation Policy, C Space Storytellers, Sports Tech and curated tracks highlighted emerging trends. CES 2020 also had a large focus on Diversity and Inclusion, with The Innovation for All conference program that featured chief diversity officers and leaders from Bosch, HP and Walmart, and explored inclusive ways that D&I is contributing to the bottom line, shifting culture, hiring differently and investing in diversity.

CES 2020 keynotes included:

  • Daimler Chairman Ola Källenius
  • Delta Air Lines CEO Ed Bastian
  • NBCUniversal Chairman of Advertising and Partnerships Linda Yaccarino
  • Presidential Advisor Ivanka Trump
  • Quibi CEO Meg Whitman and Founder Jeffrey Katzenberg

  • Salesforce Chairman and Co-CEO Marc Benioff
  • Samsung President and CEO of Consumer Electronics Division Mr. Hyun-Suk Kim
  • Unilever CEO Alan Jope
  • U.S. Secretary of Transportation Elaine L. Chao

Keynote Guests

Daimler Keynote

  • Moderator: Chi-Lan Lieu, TV host, technology expert and event moderator
  • James Cameron, director, screenwriter and producer, Lightstorm Entertainment
  • Aashrita Kamath, supervising art director, Lightstorm Entertainment
  • Jon Landau, producer, Lightstorm Entertainment
  • Alexander Mankowsky, futurologist, Mercedes-Benz Ben Procter, production designer, Lightstorm Entertainment
  • Vera Schmidt, director advanced experience design, Mercedes-Benz
    Gordon Wagener, chief design officer, Mercedes-Benz

Delta Keynote

  • Hugh Evans, co-founder and CEO of Global Citizen
  • Sandy Gordon, senior vice president, airport operations, Delta
  • Nicole Jones, global innovation leader, Delta
  • Albert Ng, CEO, Misapplied Sciences
  • Lulu Wang, writer and director
  • John Zimmer, co-founder and president, Lyft

MediaLink Keynote

  • Moderator: Michael Kassan, chairman and CEO, MediaLink
  • Jim Bankoff, chairman and CEO, Vox Media
  • Suzy Deering, vice president, chief marketing officer and head of global brand, eBay Americas
  • Julie Loeger, EVP, president of U.S. cards, Discover Financial Services
  • Tim Mapes, SVP and chief marketing and communications officer, Delta Air Lines
  • Michael Roth, chairman and CEO, Interpublic

Quibi Keynote

  • Tom Concord, chief product officer, Quibi
  • Adam Harter, SVP, sports, media, and entertainment, PepsiCo
  • Rob Post, chief technology officer, Quibi
  • Tariq Shaukat, president, industry product and solutions, Google Cloud
  • Ty Sheridan, actor
  • Mike Sievert, president and COO, T-Mobile
  • Zach Wechter, director and executive producer

NBCUniversal Keynote

  • Moderator: Natalie Morales, TODAY West coast Anchor, Host of Dateline and Behind Closed Doors With Natalie Morales
  • Terry Crews, actor, comedian, activist, artist
  • Ester Dean, producer and mentor, Songland
  • Kate del Castillo, international superstar, lead on La Reina del Sur
  • Mandy Moore, actor, singer-songwriter

Samsung Keynote

  • Emily Becher, SVP, head of Samsung NEXT Global
  • Federico Casalengno, SVP, head of Samsung Design Innovation Center
  • Tadashi Ted Funahashi, MD, chief innovation officer, Kaiser Permanente Southern California
  • Sebastian Seung, EVP, chief research scientist of Samsung Research

U.S. Department of Transportation Keynote

  • Tiffany Moore, SVP, political and industry affairs, Consumer Technology Association
  • Michael Kratsios, chief technology officer of the United States, The White House

CES Unveiled

CES Unveiled Las Vegas

CES Unveiled, the official media event for CES 2020, was the largest in show history, with more than 220 exhibiting companies — including 98 startups from Eureka Park — the startup hub at CES. 

More than 1900 media at CES Unveiled saw a preview of the innovation debuting at the show, including the Source Hydropanel, which can extract water from air and electricity; a smart bathmat that tracks weight, BMI and posture; a service robot for those with disabilities; AR/VR software that shows before and after workout results and a smart thermometer that measures and adjusts oven temperature.

CES 2020 Media Day

CES Media Days

After Unveiled, CES Media Days featured two days of preshow press events from 29 CES exhibitors including AMD, Bosch, BYTON, Intel, LG, Panasonic, Qualcomm, Sony and Toyota hosting news conferences to make major product announcements.

CES 2020 Trends to Watch

2020 Tech Trends to Watch

CTA analysts presented 2020 Tech Trends to Watch with an exclusive preview of the January U.S. Consumer Technology Sales & Forecasts

Streaming services along with 5G connectivity and artificial intelligence (AI)-enabled devices will drive revenue growth for the U.S. consumer tech industry to a record $422 billion in retail revenues in 2020  nearly 4% growth over last year.


Social Engagement at CES 2020


mentions of CES 2020 across social media


tweets per hour


views on CES Instagram stories

Emerging Innovation

CES 2020 featured 22 Marketplaces that group new technologies into special areas and feature up-and-coming products, services and companies:

  • 3D Printing
  • Accessibility
  • Artificial Intelligence & Robotics
  • AR/VR & Gaming
  • C Space
  • Design & Source Showcase
  • Digital Money
  • Drones

  • Enterprise Solutions
  • Eureka Park
  • Family Tech
  • Fitness
  • Health & Wellness
  • High-Tech Retailing
  • Resilience

  • Self-Driving Technology
  • Sleep Tech
  • Smart Cities
  • Smart Home
  • Sports Tech
  • Travel & Tourism
  • Wearables

Sustainability Efforts

CTA is a champion of green initiatives and leads many opportunities at CES to support the environment. Last year, CTA donated some 167,000 square meters of carpet after the show, recycling more than 1500 tons of materials at the Las Vegas Convention Center and the Sands Expo and Convention Center. 

CES continued its support of the Las Vegas community with grants to Green Our Planet, Touro University Nevada, and the UNLV Foundation as well as donating 312,900 pounds of materials to Goodwill, Habitat for Humanity, Opportunity Village and Las Vegas Rescue Mission.

Eureka Park at CES 2020

Eureka Park

CES 2020 was the world’s largest startup event, with more than 1200 companies from 46 countries featured within Eureka Park, offering disruptive innovations. Eureka Park enables companies to share ideas, launch new products, make business deals and receive media coverage. Many of the startups draw venture capitalists and investors looking for the next big thing in technology.

C Space at CES 2020

C Space

CES brought together content creators, Hollywood, the advertising and music industries, media and leading CMOs to explore the future of brand marketing and entertainment, including streaming services, through the return of C Space. 

The 2020 program featured more than 60 exhibitors, including AT&T Services, Comcast, Google, HP, Hulu, iHeart, NBCUniversal, Pandora, Reddit, Roku, SiriusXM, Snap, Twitch, Turner, Univision and WWE.

CES 2020 Innovation Awards Showcase

Honoring Excellence

• The CES Innovation Awards honor outstanding design and engineering in consumer technology products across 28 categories.

• The Best of CES Awards, presented by Engadget.

Gary’s Book Club showcased the works of prominent tech authors including Carla Bailo and Terry Barclay, Chris Duffey, Lakshmi Sarah and Melissa Bosworth, Jane Sarasohn-Kahn, Rod Pyle, Martin O’Malley, Jeff Kosseff, David H. DeWolf and Jessica S. Hall, and Sarah Boisvert.