Uniting the Industry

CTA is a vital connection between companies, retailers and consumers. Our technical standards help products work together, help consumers understand product performance, and help industry by establishing basic guidelines for product functionality. Our standards can be developed quickly and efficiently, and we are accredited by the American National Standards Institute (ANSI). 


CTA represents the consumer technology industry. Our standards are used worldwide, and the people who develop our standards come from all over the industry and throughout the world. Our committee, subcommittee and working group meetings are open to everyone (except media), and there are no participation fees for CTA members.

Leading Health, Fitness and Wellness

The Health, Fitness & Wellness Technology Committee continues to impact the industry. In 2019, members were focused improving interoperability and consistency among devices, including accuracy of physical activity, heart rate, stress tracking in consumer devices, sleep functions and creating a framework for evaluating mobile health applications. New projects were launched to measure environmental factors associated with sleep, detecting snoring, and metadata formats for non-proprietary values, such as timestamp, time zone, location, used in health, fitness and wellness data.

Artificial Intelligence

CTA published its first standards on artificial intelligence (AI) in 2019, addressing definitions and characteristics of AI, and specific definitions used in health care. More than 50 organizations – from major tech giants to startups and health care industry leaders – participated in the development in the first-ever ANSI- accredited standard for the use of AI in health care. Future work is in progress addressing trustworthiness in the use of AI in health care, and guidelines for developing trustworthy AI systems.

Augmented and Virtual Reality

The Augmented and Virtual Reality Committee published two standards in 2019 addressing common themes in augmented reality (AR) and virtual reality (VR), including the definitions and characteristics for VR video and VR images, and best practices for connection and use of accessories for XR technologies. Several projects are underway. One is to create common definitions and characteristics in this field. A second deals with the viewers’ quality of augmented or virtual reality content, characteristics of VR video and best practices for connection and use of accessories in AR/VR.


CTA formed the new Cybersecurity and Privacy Management Committee in 2019 to bring developers of connected devices together. This builds on the strategic partnership with USTelecom and ITI to work together with industry members through the Council to Secure the Digital Economy, which will continue work on effective security for the Internet of Things and a cooperative effort spanning many industry sectors. The new Cybersecurity and Privacy Management Committee is working on its first standard addressing a baseline cybersecurity standard for devices and device systems.

Published Standards

Forty-one standards were published in 2019, including the following new or revised standards:

  • CTA-CEB35, Recommendations for User Overrides for Closed Caption Decoders
  • ANSI/CTA-2043-A, Set-top Box (STB) Power Measurement
  • ANSI/CTA-2063-A, Small Unmanned Aerial Systems Serial Numbers
  • ANSI/CTA-2076, Inclusive, Audio-based, Network Navigation Systems for all Persons including those Who are Blind/Low Vision
  • CTA-2077, Recommendations for Portable Power Charging Markings
  • CTA-709.8, Part 8,Control Network Protocol/High-Definition Power Line Channel Specification (CNP/HD-PLC)
  • CTA-709.9, Open Data Communication in Building Automation, Controls and Building Management – Control Network Protocol Specification, Part 9: Control Network Protocol/Wireless Communication in ISM Bands (LON-ISM-RF)
  • ANSI/CTA/NSF-2052.3, Performance Criteria and Testing Protocols for Features in Sleep Tracking Consumer Technology Devices and Applications
  • ANSI/CTA-2085, Definitions and Characteristics for VR Video and VR Images
  • ANSI/CTA-2087, Recommendations and Best Practices for Connection and Use of Accessories for XR Technologies
  • CTA-2089, Definitions and Characteristics of Artificial Intelligence
  • CTA-2089.1, Definitions and Characteristics of Artificial Intelligence in Health Care
  • CTA-5000-B, Web Application Video Ecosystem – Web Media API Snapshot 2019
  • CTA-5001-B, Web Application Video Ecosystem – Content Specification

Learn more about CTA Standards.