Nov/Dec Issue

i3 Magazine

The flagship magazine from the Consumer Technology Association (CTA)®, It Is Innovation (i3) magazine focuses on innovation in technology, policy and business as well as the entrepreneurs, industry leaders and startups that grow the consumer technology industry.

Issue Nov/Dec 2019

Issue Nov/Dec 2019 cover
i3 | Nov/Dec 2019

Honoring 20 Years of Innovation

This pre-CES issue looks at the massive changes in tech including sensors in vehicles that can monitor passenger's health, 5G, biometics and the intersection of travel and tech that is improving traveler's experiences. We also look at how the trade war is impacting one small business. Our cover story profiles Meg Whitman, CEO of startup Quibi, who along with founder Jeffrey Katzenberg is leading the new streaming service designed for mobile devices. Whitman explains why this will be a game-changer.


The Future of Travel
The Future of Travel

How tech is changing the way people hit the road, air and seas

Innovation Entrepreneur Awards Celebrate Life-Changing Tech

CTA celebrated two small businesses making life-saving technology.

Health Sensing in Cars
Health Sensing in Cars

Sensors can now detect the health and wellness of a vehicle's occupants


Quibi CEO Meg Whitman
Quibi CEO Meg Whitman
Biometics: You and Only You
A Technology to Watch
Biometics: You and Only You
Level Up Your Sports Skills with Tech
CTA-861 – CTA’s Most Popular Standard


Policy News
CTA Launches Industry-Led 8K Ultra HD Display Definition, Logo Program
Green Policy
Home Internet Efficiency Improves Under Voluntary Agreement
Policy Update
This Technology Is Going to Change Health Care
Faces of Innovation
Ingrid Sanden of Boolean Girl Teach


Retail Strategies
VR, AR are Emerging as Sales Tools at Retail
Forward Strategies
Making All Things High-Tech More Human
Advice for Entrepreneurs
Status Update: My Relationship with Social Media
C Space
Redefining the Media Ecosystem

Read the Issue as a Digital Magazine
Read the Issue as a Digital Magazine

Read exclusive articles not available online in the digital magazine.

Advertise in i3
Advertise in i3

Interested in reaching the decision-makers driving the industry forward? Consider advertising in i3.

Subscribe to i3

Subscriptions to i3 are available free to qualified participants in the consumer electronics industry.

Past Issues

Sept/Oct 2019 i3 cover
Sept/Oct 2019

In addition to our cover story about Female Quotient CEO Shelley Zalis, learn about how automakers are partnering with startups and how standards makers and regulators are trying to align on cybersecurity. Plus, read about how various technologies are using artificial intelligence.

JulyAug 2019 i3 spread
July/August 2019

Keep tabs on the latest in the gaming space, blockchain for retail, the effect of self-driving cars on cities and the rollout of Wi-Fi 6. Also, hear the unique industry perspective of New Age Electronics President Fred Towns.