i3 Magazine

The flagship magazine from the Consumer Technology Association (CTA)®, It Is Innovation (i3) magazine focuses on innovation in technology, policy and business as well as the entrepreneurs, industry leaders and startups that grow the consumer technology industry.

Issue May/June 2019

It Is Innovation May/June 2019
i3 | May/June 2019

Tech is Heating Up

Memorial Day – just weeks away – marks the unofficial start of summer. This is my favorite time of year. The entire summer stretches ahead with long days drenched in sun, as bright flowers and fresh green leaves reenergize us after a few dreary months. And for the tech industry, it’s also a time to recharge.


It’s a New Revolution
Get ready for the Fourth Industrial revolution

The next wave of the convergence between humans and machines. 

The New Mobility
Car tech is reshaping the auto industry

Car tech is changing the way people interact with automobiles. 

Facial recognition and biometrics
Facing Up to Tech: A Look into Facial Recognition and Biometrics

The benefits and risks associated with this emerging new technology. 


American Flag
Problem Solvers Caucus
Artificial Intelligence
What Is Artifcial Intelligence Anyway? – A Standardized Response
Shanghai Skyline
International Focus
Shanghai, China
3-D Printed Pancake
A Technology to Watch
3D-Printed Foods
AI in Healthcare
Five Ways AI is Transforming Health Care


Guest Blog
Tech Leadership Ingrained in Finnish DNA
Policy News
CTA Tech Week
Policy in Action
Tariffs Tax American Entrepreneurs
Faces of Innovation
Joël Reyes of Huecore
Green Policy
Tech Companies Step Up
Tech Hub
In-house Innovation


C Space
A Look at New Shows
Forward Strategies
Greater Success for your Business
By the Numbers
Adopting Mobile and Fixed 5G
Retail Strategies
NATM Emphasizes Premium TVs
CT Reports
Active Aging Perceptions and Attitudes Study
Market Beat
How XR Tech will Change the World

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Past Issues

i3 March/April 2019
March/April 2019
i3 January/February 2019
January/February 2019