i3 Magazine

The flagship magazine from the Consumer Technology Association (CTA)®, It Is Innovation (i3) magazine focuses on innovation in technology, policy and business as well as the entrepreneurs, industry leaders and startups that grow the consumer technology industry.

Issue July/Aug 2019

It Is Innovation July/Aug 2019
i3 | July/Aug 2019

Summer Rules

Maybe it’s the heat, but summer makes us slow down – not a bad thing in such a driven world. For me, down time during the summer means being near the water. If you are reading this during the weekend, I am probably paddling around in my kayak. Not a bad way to spend a few hours. Many of you are going on vacation in the coming months too. I hope you are enjoying your time at the beach, mountain range, or a new city - whatever suits you best.


Game Controller

Newcomers, Google and Apple enter the gaming space. 

Blockchain at Retail

How blockchain can be utilized beyond cryptocurrency. 

How will Self-Driving Cars Impact Cities?

Looking to the future of merging self-driving cars and cities. 


Fred Towns
New Age Electronics
Researching Robots
5G Tower
International Focus
Stockholm, Sweden
Wi-Fi 6
A Technology to Watch
Wi-Fi 6: Next-Gen Connectivity
Robot in Retail
Robots Transforming Retail


Policy News
CTA Supports the GES
Policy on Action
Transportation Tech
Policy Update
Apprenticeship Coalition
Faces of Innovation
Green Policy
Improving Energy Efficiency at Home
Tech Hub
Driving Innovation in Arlington, VA


C Space
Measuring up with Biometrics
Tech Tactics
OLED TVs Hit Prime Time
By the Numbers
On-Demand Entertainment Gains Momentum
Retail Strategies
Buying Groups Embrace Change

Read the Issue as a Digital Magazine
Read the Issue as a Digital Magazine

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It it Innovation 2020 Media Kit
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Subscriptions to i3 are available free to qualified participants in the consumer electronics industry.

Past Issues

i3 May/June 2019
May/June 2019
i3 March/April 2019
March/April 2019