i3 Magazine

The flagship magazine from the Consumer Technology Association (CTA)®, It Is Innovation (i3) magazine focuses on innovation in technology, policy and business as well as the entrepreneurs, industry leaders and startups that grow the consumer technology industry.

Issue January/February 2019

January/February i3 Cover Issue
i3 | January/February 2019

Inspired by Tech

Who knows what new advances will come from CES 2019? We know we will be inspired, motivated and ready to take our own businesses and careers to the next level. Of course, a few key themes are emerging already. Artificial intelligence – as a foundational technology – will soon be built into all products, apps and services. AI will become pervasive, feeding on the data that we collect daily to better inform our lives. 5G technology will make our cities smarter and more connected. Digital health will benefit from both AI and 5G, bringing extensive data to doctors and caregivers, allowing the elderly to live at home longer and more accurately diagnose and treat their ailments. And self-driving cars and drones will transform transportation.


High Tech Retail Store
High Tech Retailing

Tech enhances the shopping experience for consumers. 

Cars Integrated with a Smart Home
Cars Connect to Homes

As cars evolve, they will also communicate with our homes.

Doctor and technology
Robot, MD

How AI is transforming science fiction into medical fact.


IBM’s Ginni Rometty

IBM’s Ginni Rometty

London Bridge
International Focus


Woman with Virtual Reality
A Technology to Watch

Sports Tech

People playing video games
C4 Trends

AR/VR Sports

Cybersecurity Lock

Privacy Engineering


Guest Blog
U.S. Tariffs are a Self-Inflicted Error with Global Consequences
Policy News
Top 16 Most Innovative Countries
Policy News
CTA and EVERFI Partner to Boost Future Entrepreneurs
Faces of Innovation
Lawntap Founder and CEO Wilkinson Egwu
Green Policy
The New CES 2019 Eureka Park Climate Change Innovators


C Space
Programmatic Dominates Digital Ad Buying
Tech Tactics
Electric Cars: A Disruptive Model
Forward Thinking
How to Thrive Despite Disruption
By the Numbers
Higher IQs and Pixel Counts for TVs
Retail Strategies
Top Distributor Shares Market Insights
CT Reports
Ninja Future
CT Reports
CTA Startup Grads
Market Beat
Best Practices for Entrepreneurs

Man reading on iPad
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Past Issues

December/November 2018 i3 Cover Issue
December/November 2018
September/October i3 Cover Issue
September/October 2018