The Weekly CTA Tech Use and Purchase Tracker: COVID-19 Impact monitors consumer usage and purchases across technology categories, including online services and devices, during the COVID-19 pandemic.
Fielded May 22-24, 2020, the ninth weekly Consumer Technology Association (CTA)® Tech Tracker monitors U.S. household use and purchases of tech, including online services and devices, during the COVID-19 pandemic.
“One in 10 households used online health services, such as telehealth, last week —nearly doubling over the last nine weeks,” said Lesley Rohrbaugh, director of research, CTA. “Over the past few months, these types of services have grown invaluable to help us stay healthy from home.”
Designed and formulated by the Consumer Technology Association (CTA)®, the Weekly CTA Tech Use and Purchase Tracker: COVID-19 Impact will be updated on Wednesdays and represents findings from a quantitative study administered to an online sample of a minimum of 1000 U.S. respondents.
As millions stay home during the coronavirus pandemic, a new study by CTA finds American households are embracing a major lifestyle shift — by consuming video streaming services at a higher rate and adopting newer tech solutions, such as contactless food/grocery delivery and fitness apps, for their daily needs.