The Biweekly CTA Tech Use and Purchase Tracker: COVID-19 Impact monitors consumer usage and purchases across technology categories, including online services and devices, during the COVID-19 pandemic.
The tracker changed from weekly to biweekly reporting after the Week 10 (June 3, 2020) report.
Fielded July 24-26, 2020, the Bi-Weekly Consumer Technology Association (CTA)® Tech Tracker, fielded every other week, monitors U.S. household use and purchases of tech including online services and devices during the COVID-19 pandemic. Key findings:
“Different types of streaming and download services remain a primary way for households to stay entertained during the COVID-19 pandemic, especially as some live sports return to TV, notable new albums drop and exciting video games release widely,” said Lesley Rohrbaugh, director of research, CTA.
Designed and formulated by the Consumer Technology Association (CTA)®, the Biweekly CTA Tech Use and Purchase Tracker: COVID-19 Impact will be updated every other Wednesday and represents findings from a quantitative study administered to an online sample of a minimum of 1000 U.S. respondents.
As millions stay home during the coronavirus pandemic, a new study by CTA finds American households are embracing a major lifestyle shift — by consuming video streaming services at a higher rate and adopting newer tech solutions, such as contactless food/grocery delivery and fitness apps, for their daily needs.