Biweekly CTA Tech Use and Purchase Tracker: COVID-19 Impact

The Biweekly CTA Tech Use and Purchase Tracker: COVID-19 Impact monitors consumer usage and purchases across technology categories, including online services and devices, during the COVID-19 pandemic.

The tracker changed from weekly to biweekly reporting after the Week 10 (June 3, 2020) report. 

Wave 14, July 29

Fielded July 24-26, 2020, the Bi-Weekly Consumer Technology Association (CTA)® Tech Tracker, fielded every other week, monitors U.S. household use and purchases of tech including online services and devices during the COVID-19 pandemic. Key findings:

  • An all-time high of 71% of U.S. households used a type of streaming or download service last week – such as streaming video services, gaming services and online streaming music.
  • Almost 1 in 10 households (9%) are using online health services, such as telehealth appointments or online therapy. 

“Different types of streaming and download services remain a primary way for households to stay entertained during the COVID-19 pandemic, especially as some live sports return to TV, notable new albums drop and exciting video games release widely,” said Lesley Rohrbaugh, director of research, CTA.

CTA Research logo

Designed and formulated by the Consumer Technology Association (CTA)®, the Biweekly CTA Tech Use and Purchase Tracker: COVID-19 Impact will be updated every other Wednesday and represents findings from a quantitative study administered to an online sample of a minimum of 1000 U.S. respondents.

Prior Insights from the Tech Tracker

See the insights and data visualizations from previous weeks of the tech use and purchase tracker research. 

COVID-19 Impact Study: Use of Technology at Home
Related Research

COVID-19 Impact Study: Use of Technology at Home

As millions stay home during the coronavirus pandemic, a new study by CTA finds American households are embracing a major lifestyle shift — by consuming video streaming services at a higher rate and adopting newer tech solutions, such as contactless food/grocery delivery and fitness apps, for their daily needs.

Coronavirus Resources for the Consumer Technology Industry

Find insights and best practices, links to government resources and the latest research.