Research & Standards > Reports & Studies

Holiday Outlook 2018

Each year, Consumer Technology Association (CTA)™ Market Research produces extensive and timely intelligence for the holiday shopping season. As the authoritative source for consumer technology market research, CTA's analysts provide insights about what's trending, what's disrupting, holiday sales predictions, technology on consumers' gift lists this season, the Black Friday outlook and much more.

25th Annual Consumer Technology Holiday Purchase Patterns Study 

Technology spending during the 2018 holiday season (October – December) is projected to reach a record-setting $96.1 billion in revenue in the U.S. – a year-over-year increase of 3.4 percent – according to the Consumer Technology Association (CTA).


2018 Innovate Celebrate Holiday Research Presentation

Check back here for updated information throughout the holiday season.