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Active Aging: Consumer Perceptions and Attitudes

This research study was designed to understand the attitudes, habits, and perceptions around technologies geared for seniors. Consumers over the age of 65 were surveyed along with a population of adult caregivers who play an active role in housing, medical, and technology decisions for a senior parent or relative. Specific objectives of the study include:

  • Measure ownership of existing technology among seniors
  • Gauge awareness and attitudes around products and services for seniors in the areas of:
    • Safety and Smart Living
    • Health and Remote Care
    • Wellness and Fitness
  • Understand the drivers and challenges of tech adoption among seniors and the role caregivers can play as advocates
  • Identify factors that build consumer trust in technology products for seniors