Research & Standards > Reports & Studies

Pet Technology: Ownership, Use and Perceptions

The primary goal of this report is to gain an in-depth understanding of cat and dog owners’ awareness and use of pet technology. Specific research objectives include:

  • Evaluate pet owners’ awareness of pet tech
  • Assess consumer ownership and use of pet tech
  • Identify pet owners’ purchase intent and interest in pet tech
  • Assess pet tech drivers and barriers to purchase
  • Determine areas of possible improvement
  • Identify future areas of opportunity for manufacturers and service providers