Research & Standards > Reports & Studies

Exploring Business Use Cases for Augmented and Virtual Reality

The goal of this research is to explore use cases of Augmented (AR) and Virtual Reality (VR) technologies within organizations and how these applications are providing competitive advantage. The objectives of this study include:

  • Understand the current environment for AR/VR technologies and the vertical markets/applications involved.

  • Document successful cases of this technology within selected industries.

  • Explore the advantages of utilizing AR and VR solutions over traditional processes.

  • Explore the factors which have and will shape the landscape of extended reality technology.

  • Assess the opportunities and challenges currently affecting these technologies.