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Consumer Perceptions: DIY vs. Professional Installations of Home Technology

The primary goal of this research is to gain an in-depth understanding of consumer sentiments and behaviors when it comes to installing technology products in their homes. Specific research objectives:

  • Understand the benefits and drawbacks of do-it-yourself (DIY) installations compared with hiring a professional installer.

  • Examine which factors are most important to consumers when deciding on a professional installer.

  • Determine where/how consumers find professional installers.

  • Understand the service history of those who have prior experiences with professional installers.

  • Measure how quickly into a project, consumers decide to DIY vs use a professional installer.

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