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Augmented Reality and Virtual Reality: Consumer Sentiments 2018

This research study was designed to track consumer sentiments toward augmented reality (AR) and virtual reality (VR) and compare 2017 findings to 2018. Specific objectives of the study include:

  • Gauge consumer awareness of AR/VR:
    • Features
    • Use cases in entertainment, shopping, social media and education/training
  • Understand consumer perceptions of AR/VR:
    • Benefits
    • Limitations
  • Understand general consumer interest in using AR and VR technologies
  • Quantify consumer purchase intent of:
    • VR headsets
    • VR content