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Artificial Intelligence: Consumer Sentiments, 2018

The goal of this research is to understand the level of awareness and interest among US consumers regarding artificial intelligence (AI) and its applications. As AI applications are developed and tested through multiple verticals, it is important to understand the extent and scope of benefits offered for consumers, as well as the interplay between consumer concerns and how AI technologies will evolve in the future.

The objectives of this study include:

  • ​Measure US consumer awareness of AI technologies and capabilities.

  • Understand consumer use of already available AI-driven features (e.g., voice-enabled digital assistants, chatbots, content recommendation/personalization).

  • Test agreement with potential uses, benefits and impact of AI.

  • Gauge consumer sentiment concerning future impacts of AI (e.g., workforce automation, self-driving vehicles, etc.)