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Consumer Purchase Journey: Smart Home Devices

The smart home device marketplace is growing beyond thermostats and televisions. But what features and benefits are triggering consumer interest? Where are consumers shopping for smart home device and what installation support are they looking for? Does experience with one smart home device influence future purchase of other smart home devices?

This report captures consumer’s journey to purchase smart home devices to provide insights on the above questions by looking at different consumer segments namely those who are aware but do not intend to purchase, those who plan to purchase in the next six months and owners of smart home devices. This research provides insights into:

  • Consumer purchase considerations
  • Research process
  • Purchase decision (purchase channel; manufacturer versus retailer)
  • Post purchase experience in terms of installation, customer support and everyday experience
  • Interest in purchasing smart home devices in the future