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The Role of Consumer Tech in Back to School Shopping

With spending for back to school items expected to exceed tens of billions of dollars, it's safe to say back to school shopping is big business. And while traditional items such as paper and pencils remain longstanding staples on back to school shopping lists, consumer technology products are gaining ground on those lists. This research serves to:

  1. Explore the types of consumer tech products back to school purchasers will buy for school this year
  2. Explore the path to purchase for back to school purchases
  3. Estimate the projected financial impact of back to school shopping, specifically in regards to consumer technology products