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The Changing Landscape for Video and Content

Now more than ever consumers are able to access an abundance of video content through a diversified array of consumer technology devices.  But what are consumers’ preferred video viewing devices and how have their preferences shifted from years past? What content sources are most popular among the general population and which are rising in popularity? Does the type of content a consumer receive affect their video viewing preferences?  This research looks to address these questions as well as the following objectives: 

  • Understand video viewing frequencies and additional behaviors
  • Learn consumers’ device and content source preference(s) and understand reason(s) behind preferences
  • Explore consumers’ anticipated changes in content sources and video viewing devices

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