Research & Standards > Reports & Studies

Path to Purchase Using Mobile Devices

Path to Purchase Using Mobile Devices report explores how mobile devices are used at every stage technology product shopping starting from product search through final purchase.

  • An overview of mobile device use for day to day activities such as shopping, entertainment and communication.
  • Understand what retail subscriptions are used by consumers and why
  • Explore consumer behavior of using mobile devices, apps versus websites for product search and purchase
  • Understand consumer attitudes towards shopping online and shopping using mobile devices to access multichannel retail stores and online only retail stores.