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Experiences and Opportunities in Digital Imaging

While the universal goal of digital imaging is to capture and sharing moments, the ways and means by which consumers achieve those goals varies by capture behaviors and sharing intentions. This research  looks to understand how various consumers currently engage in the digital imaging space, how they desire to use digital imaging in the future and what will encourage them to purchase the next device that can help them meet their digital imaging needs and desires.  

The research specifically answers the following questions:

  • What are consumers' current experiences and pain points in digital imaging?
  • Who is using which devices for digital imaging and what devices will they pursue in the future? 
  • What triggers consumers to pursue their next digital imaging device ? 
  • How familiar are consumers with emerging digital imaging technologies?

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