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Augmented Reality and Virtual Reality: Consumer Sentiments

Augmented Reality (AR) and Virtual Reality (VR): Consumer Sentiments report identifies consumer awareness and perceptions of AR and VR technologies and its various use cases. Specific objectives are:

  • Gauge consumer awareness of features and use cases in entertainment, shopping, social media and education
  • Learn consumer perceptions of AR and VR benefits, limitations and preferred length of content
  • Understand consumer interest in using AR and VR technologies
  • Quantify consumer purchase intent of VR headset and VR content