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Asia-Pacific Technology Adoption and Market Potential

The goal of the Asia-Pacific research was to better understand technology adoption trends in key Asia-Pacific (APAC) markets, specific objectives include:

  • Assessing, measuring and profiling ownership and purchase intentions for key consumer technologies.
  • Quantifying consumer purchase drivers and buying behaviors.
  • Understanding the barriers to tech adoption.
  • Establishing the priorities of consumers in these countries from a tech standpoint.