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Active Aging Study

The world is aging, and so is America. Beneath the seismic shift in U.S. demographics lies the aging population’s desire to live healthier and happier, stay active and independent, and pursue longevity and quality of life. This population rejects passive aging and will embrace what the Consumer Technology Association (CTA)™ calls “Active Aging,” a proactive way of living that balances growing older with the active pursuit of quality of life.
Active Aging captures consumers’ aging needs and wants from multiple dimensions, including those affecting physical, social, emotional and cognitive functionalities, as people grow older. At the same time, because people face physical and cognitive declines due to aging as a progressive experience over a long span of time, different age groups may exhibit diverse aging goals.