Research & Standards > Reports & Studies

2016 Black Friday Report

This report provides insights into consumers’ shopping behaviors and purchase plans for the Black Friday week, which runs from the Monday before Thanksgiving through Cyber Monday.  Specifically, this report examines:

  • When consumers shopped or planned to shop
  • Where consumers shopped or planned to shop
  • What consumers purchased or planned to purchase (overall and technology)
  • How consumers are shopping: physical stores versus online

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