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18th Annual Consumer Technology Ownership and Market Potential Study

What are the most (and least) commonly owned consumer technology products in the United States? CTA’s annual Household Consumer Technology Ownership and Market Potential study explores U.S. household ownership and purchase intent for several consumer technology products including: 4K Ultra HDTVs, smart watches, video game consoles, smartphones, laptop computers, tablet computers, bluetooth or wireless headphones, wearable fitness trackers, in-vehicle communications and more. Household subscription rates for key consumer technology oriented services are included as well as trends in the purchasing of physical and digital content. 

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