Research & Standards > Reports & Studies

12 Volt Retail Report: Perspectives on Consumer Demand and Business Operations

12 Volt Retail Report explores the challenges 12 Volt Retailers with the changing landscape in OEMs and consumer preferences for after-market technologies. Specific objectives are:

  • ​Understand retailers’ perspective on the demand for after-market, in-vehicle technologies
  • Determine retailers’ perspective on the MECP program and their perception of customers’ awareness of MECP certifications