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Wearable Activity Trackers Engaging Consumers to Monitor Their Health

This report provides insights into consumer use and engagement with wearable activity trackers. The objectives of this research were to:  

  • Understand the ways in which consumers determine whether wearable activity trackers can meet their health and wellness needs
  • Identify reasons wearable activity trackers are used by different segments of consumers
  • Determine why some consumers cease to use their wearable activity trackers after purchasing
  • Learn how to best encourage daily use of wearable activity trackers
  • Understand satisfaction with design and aesthetics among consumers who own wearable activity trackers

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