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Virtual Reality: Promise and Reality - What's Ahead For Creative Storytelling

Virtual Reality (VR) is promising to be one of the most significant innovations in the entertainment industry which represents a potential “mass” adoption of technology. NATPE and the Consumer Technology Association (CTA)TM partnered to conduct research to better understand the attitudes toward Virtual Reality among the Hollywood creative community and to identify challenges and opportunities in the creation of VR content.

Specific areas of focus include:

  • Main opportunities for VR
  • Creative possibilities for VR
  • Key benefits that VR technology offers
  • Obstacles and Challenges in Creation and Adoption of VR