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The Digital Imaging Ecosystem: Consumer Trends

As the digital imaging landscape continues to evolve, consumers have increasing options for engaging with digital imaging devices and tools.  Still, questions surrounding how and why consumers engage with digital imaging arise. This study looks to understand what drives consumer engagement at each step of the digital imaging eco-system. Specifically, this report's anaysis:

  • Explores devices owned and existing behaviors for capturing, editing, sharing, printing and storing images 
  • Examines consumer pain points 
  • Explores opportunities for encouraging more consumer engagement at each step

This analysis is a must read for anyone involved in the digital imaging space including manufacturers and retailers.