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Role of CE in Back to School Shopping

With spending for back to school items expected to exceed tens of billions of dollars, it's safe to say back to school shopping is big business. And while traditional items such as paper and pencils remain longstanding staples on back to school shopping lists, consumer electronics are gaining ground on those lists. This research brief serves to:

  • Assess the role CE (consumer electronics) plays in back to school shopping
  • Explore the types of products back to school purchasers will buy for school this year
  • Explore the path to purchase for back to school purchases
  • Estimate the projected financial impact of back to school shopping, specifically in regards to consumer electronics products