Research & Standards > Reports & Studies

OTT Video Consumption

Among TV households in the U.S., 81% subscribe to traditional pay-TV services (cable, satellite or fiber to the home) according to The Market for U.S. Household Television Services (June 2014). Almost half of all TV households (45%) access internet programming on at least one of their television sets, a 60% increase over 2013. The purpose of this study is to understand how consumers are currently watching over-the-top (OTT ) video content and understand how they want to consume OTT video content. Specifically, the objectives are to:

  • Understand the ways in which consumers watch OTT video content at home
  • Understand how consumers want to receive OTT video content at home
  • Determine if ownership of streaming media devices deters purchase intent for Internet-enabled TVs
  • Understand how consumption of OTT video content may impact traditional pay-TV services (cable, satellite or fiber to the home)

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