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Content Distribution and Discovery Revolution

The paradigm for TV content discovery has changed dramatically with increased availability and use of TV content streaming options. According to findings from the Consumer Technology Association (CTA)™ and the National Association of Television Program Executives (NATPE) joint study, "Content Distribution and Discovery Revolution", Millenials (ages 13-34) are significantly more likely to consume full length TV programs from a streaming source than live TV programming at its original air time, or recorded content from a DVR. As the sources for content continue to expand, how are consumers changing their habits? How are these habits different among generations? 

NATPE and CTA address these questions in their joint research study on content discovery.