Research & Standards > Reports & Studies

4K Ultra HD Update: Consumer Adoption and Awareness

The purpose of this study is to gauge growth in consumer awareness, interest and purchase intent for 4K Ultra High-Definition (4K UHD) TV technology. Specifically, the objectives are to:

  • Measure consumer awareness for 4K UHD TVs and terminology used to describe the technology
  • Understand how consumers are learning about 4K UHD TVs
  • Understand potential drivers or deterrents for purchasing 4K UHD TVs