Research & Standards > Reports & Studies

2nd Annual CE Accessories at Retail

The Consumer Technology Association (CTA)™ expects the U.S. CE Accessory market to reach $11.6 billion (wholesale) in 2015, driven in part by the explosive growth of smartphones and tablets which is being felt across the CE accessories category. Whether they are seeking to personalize their devices with cases, looking for entertainment solutions for the car or in the home or plugging in a pair of high performance headphones, consumers find the accessories market can provide solutions. How consumers shop for CE accessories (and where) are explored in this study as well as what consumers look for when shopping for CE accessories. This study provides insight into these opportunities by examining how consumers shop for CE accessories, what drives them to purchase in one channel over another and the role salespeople, family/friends/coworkers, reviews and packaging play in their purchase decision. In addition, the study explores consumer perceptions of the different shopping options including brick-and-mortar, online and mobile channels.

Specifically, the objectives are to:

  • Identify the purchase drivers for CE accessories both in-store and online.
  • Determine the motivations and inhibitors of CE accessory attachment rates.
  • Understand the differences among the millennial population in particular when it comes to their path to purchase.

This report is a must read for anyone seeking a better understanding consumer retail behavior within the consumer electronics industry, including retailers, manufacturers and marketing professionals.

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