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2015 Video Consumption Trends - Part 2

In the ever-evolving video content and consumption marketplace, consumers have access to video content across multiple platforms. CTA's recent Video study seeks to understand what how consumers receive video content, what is driving use and what impact these preferences will have on the future of traditional and non-traditional platforms.

Specifically, the study looks to:

  • Assess consumers’ current and preferred methods for receiving video content
  • Gauge  consumers’ video content consumption behaviors
  • Determine how consumers discover new video content to consume
  • Understand sentiments and behaviors of millennials toward video consumption and acquisition