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2015 Video Consumption Trends Part 1

As video technologies evolve, consumers' access to video content across multiple platforms continues to grow. The Consumer Technology Association's (CTA's) recent Video study seeks to understand what devices and platforms consumers prefer for varying types of video content, what is driving use and what impact these preferences will have on the future of traditional and non-traditional platforms.
Specifically, the study looks to:

  • Assess consumer behaviors toward video device, usage and purchase drivers
  • Assess consumer sentiments towards evolving and emerging video technologies
  • Determine the most useful strategies for engaging consumers and inciting purchase
  • Understand sentiments and behaviors of millennials toward video device technologies