Research & Standards > Reports & Studies

2015 Pre-Black Friday Report

This topline report provides insights into consumers shopping expectations for the Black Friday week which runs from Monday before Thanksgiving through the Monday following Thanksgiving (Cyber Monday). Specifically this report examines:

  • What days consumers plan to shop over the holiday week
  • How they plan to shop (online vs. in-store)
  • How they plan to learn about sales and deals
  • What mobile retail behaviors they anticipate engaging in
  • What electronics products they are planning to purchase