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17th Annual CE Ownership and Market Potential Study

What are the most (and least) commonly owned consumer electronics (CE) products in the United States? The annual Household CE Ownership and Market Potential study from the Consumer Technology Association (CTA)™ explores U.S. household ownership and purchase intent for several CE products including: 4K Ultra HDTVs, smart watches, video game consoles, smartphones, laptop computers, tablet computers, bluetooth or wireless headphones, wearable fitness trackers, in-vehicle communications and more. Household subscription rates for key CE-oriented services are included as well as trends in the purchasing of physical and digital content.