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Personal Sound Amplification Products: A Study of Consumer Attitudes and Behavior

According to the Consumer Technology Association (CTA)TM, almost half (46%) of online U.S. adults report having some level of hearing loss, ranging from a little hearing difficulty to being diagnosed with hearing loss by a medical professional. When it comes to offerings that will help consumers improve their hearing ability, consumers have two main options (depending on degree of hearing difficulty and advice of a medical professional): hearing aids or personal sound amplification products (PSAPs).  Both products provide consumers the opportunity to hear better in many scenarios but hearing aids are cost prohibitive for many.

The purpose of this study is to demonstrate the addressable market for Personal Sound Amplification Products (PSAPs) and the various situations in which consumers can and do benefit from sound amplification. Specific objectives include:

  • Determine current ownership and use of PSAPs across a variety of situations and environments
  • Understand the portfolio of products consumers use for sound amplification (including both hearing aids and PSAPs)
  • Establish consumer interest in using PSAPs across a variety of situations and environments
  • Understand channels for exposure and purchasing of PSAPs

Study Population: Adults who have either been diagnosed with hearing loss by a medical or hearing health care professional, or who have at least a little trouble hearing.


This study is available for CTA members only.

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