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16th Annual CE Ownership and Market Potential Study

What are the most (and least) commonly owned consumer electronics (CE) products in the United States? The annual Household CE Ownership and Market Potential study explores U.S. household ownership and purchase intent for several CE products including: HDTVs, Blu-ray Disc players, video game consoles, smartphones, laptop computers, tablet computers, portable wireless speakers, health and fitness technologies and more. Household subscription rates for key CE-oriented services are included as well as trends in the purchasing of physical and digital content. Retail channels used to purchase CE are new to the study this year.

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