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Happy Prime Day/Rollback Month

Today marks Amazon’s second annual Prime Day.

Today marks Amazon’s second annual Prime Day. Last year, Prime Day marked Amazon’s 20th year in business and the new day full of sales now rivals Cyber Monday and Black Friday. The 24-hour sale includes deals on a plethora of products from almost any category you can think of.

CNN Money reported last year that the inaugural Prime Day brought in record global sales with customers ordering 398 items per second. This year, Amazon says even more deals will show up throughout the day to keep inventory fresh and stocked. Last year customers complained about deals selling out too quickly.

Competition is also rising this year to combat and take advantage of the newly coined shopping “holiday.” Walmart launched a month-long “Rollbacks” promotion on July 1. This includes deals on a number of top products which include Ultra HDTVs, Apple TVs, laptops, video game consoles and much more. In addition to the “Rollbacks” promotion, Walmart is also offering free shipping on online orders through Friday.

According to USA Today, here are the best deals that Amazon Prime Day has to offer. Take a look for yourself.

Justin Siraj, Coordinator, Publications, Consumer Technology Association (CTA)™