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Prepping Video for the Big Game

Last year a record 114.4 million Americans watched the Super Bowl XLIX and this year we should expect nothing less.

One of the biggest events every year, the Super Bowl brings families, friends and rivals together around the television. We have come a long way in television picture quality. Ever since High-Definition was introduced, it seems absurd to watch and sporting event any other way. But it only gets better.

This year at Super Bowl 50, the NFL is using a record number of cameras – 30 additional cameras to a total of roughly 70 – to provide a 360-degree view on replays and other benefits. According to the Associated Press, “CBS is using eight custom-made pylon cameras to give views of each sideline and the goal lines, as well as 36 cameras spaced around the stadium to offer a 360-degree perspective that can be frozen and revolved around the play to show how a hole opens or closes or better illustrate what a quarterback sees on the field.”

While many were disappointed to hear that CBS would not be broadcasting the game in 4K Ultra HD (UHD) this year, a number of other display technologies could be worth considering going forward. Murray Slovick, in his article “HDR TVs: A Spotlight at CES 2016” for It Is Innovation (i3) magazine, focused on one of the newest technologies that made a splash at CES 2016. High Dynamic Range (HDR) technology promises to deliver more detail in the brightest and darkest parts of a scene which otherwise would be lost. Experts suggest that the picture differences made possible by HDR will be more noticeable to the general consumer than those brought about by the higher resolution picture of 4K UHD.

Another question for Sunday (beyond the spread), is what viewers will be doing when their attention isn’t fixed on the play. Super Bowl commercials have always served to keep our interest during commercial breaks, but a recent CTA study suggests that many viewers will be looking to their tablets, laptops or smartphones in between plays. According to the two part report, 2015 Video Consumption Trends: Part 1 and Part 2, while watching video content, half of online Americans use second screens via another device such as a smartphone or tablet to augment first screen content to: access information about the content they're viewing (50 percent), watch content on other devices during commercials (48 percent) and follow social media discussions either related or unrelated to the programming (43 percent). Read more about consumers’ second screen habits at

With all the fun on game day, make sure to protect your little ones. National TV Safety Day is celebrated the day before the big game, as families across the country prepare to gather around their TVs for this must-see event. TV Safety Day raises awareness about TV tip-overs and educates parents and caregivers about the importance of securing TVs, and removing unwanted TVs from the home and recycling them. Safe Kids Worldwide and CTA recommend these tips to help keep your children safe.

  1. Properly place your old TV. If you have a heavier, box-style TV, place it on a low, stable piece of furniture that is appropriate for the TV's size and weight.
  2. Secure your flat-panel TV. Be sure your flat-panel TV is properly secured with a mount that has a safety certification by an independent laboratory (such as UL, CSA, ETL).
  3. ecycle your TV. To find a location near your home that safely and responsibly recycles unwanted TVs, visit


Justin Siraj, Coordinator, Publications, Consumer Technology Association