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CTA Applauds Connected Devices Alliance’s Voluntary Principles for Energy Efficiency

Arlington, VA – March 21, 2017 – 
The following statement is attributed to Douglas Johnson, vice president of technology policy, Consumer Technology Association (CTA)™, regarding the Connected Devices Alliance (CDA) – an initiative from the Group of 20 – Voluntary Principles for Energy Efficient Connected Devices, which provides guidance to designers, manufacturers and policymakers to drive for continual improvement in the energy efficiency of connected devices:
“We welcome the CDA’s collaborative efforts to promote energy efficiency and support the Voluntary Principles for Energy Efficient Connected Devices. As more and more consumers discover the life-changing benefits of the Internet of Things, the CDA’s principles provide a helpful reference for manufacturers and policymakers. Already supported by several companies, organizations and governments, the principles complement other voluntary energy efficiency efforts championed by the consumer technology industry now implemented in Australia, Europe and across North America.
“For example, in 2012 the pay-TV industry developed a voluntary agreement focused on the energy efficiency of set-top boxes in the U.S. – and over the past three years, consumers have saved nearly $1.2 billion in energy costs and avoided 6.5 million metric tons of CO2 emissions as a result of this award-winning agreement. Following that success, the major U.S. internet service providers and manufacturers of small network equipment sold at retail locations signed a voluntary agreement focused on the energy efficiency of modems, routers and internet access devices. This voluntary agreement is estimated to result in an energy usage reduction of approximately 18 percent for those products.
“The consumer technology sector has long been in the vanguard of energy efficiency innovation, policy and research through data collection, analysis, public reporting and strong competition. With changing policy priorities, as we’ve seen through the changeover of multiple governments worldwide, and limited resources, voluntary agreements are of growing importance in advancing efficiency and delivering rapid energy-saving benefits for consumers. We applaud the CDA’s voluntary and global initiatives to advance energy efficiency and energy-saving opportunities through network-connected devices.”