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Consumer Technology Association Announces Hi-Res Audio Guide for Expanding Market

Arlington, VA – November 16, 2015 – 

The Consumer Technology Association (CTA)TM announced today the release of a new Hi-Res Audio (HRA) guide for retailers to help them better understand the growing market potential for HRA. Developed in partnership with Sound & Vision, which gives everyone from the everyday shopper to the hardcore enthusiast the information and tools they need about home theater experience, the guide is a multilayered resource to help retailers demonstrate to consumers the improved sound quality of HRA.
 
"Hi-Res Audio offers a higher level of satisfaction by creating a greater emotional connection between the artist and the music enthusiast," says Walt Zerbe, Legrand audio product manager for NUVO and On-Q product lines. "Hi-Res audio enables consumers to hear the music the way the creators intended. While there is little doubt that Hi-Res is the best quality sound on the market, there is some confusion as to what makes audio truly Hi-Res. This guide will provide retailers with resources and recommendations to help them educate consumers about what they have been missing out on for so long."

"There has never been a better time to sell HRA," said Gary Shapiro, president and CEO, Consumer Technology Association. "Consumers now have a remarkable array of listening platforms to choose from, but many may feel they must sacrifice sound quality for accessibility. Once consumers experience HRA and hear what they've been missing, they may never go back."

According to CTA's 2015 study The Market for High-Resolution Audio, 37 percent of consumers - representing 91 million U.S. adults - are interested in listening to Hi-Res Audio. As more consumers seek to improve their music listening experience, HRA is emerging as a tremendous opportunity for retailers to sell the highest digital sound quality currently on the market. Hi-res music captures the details, instruments and textures that listeners typically sacrifice when listening to MP3s, CDs or streamed Internet music, and allows tracks to be heard as the artists originally intended. 

            Highlights from the Hi-Res Audio Guide include: 

  • FAQ - Explains in easy-to-understand terms the benefits and potential of HRA;
  • The Art of Provenance - Traces the source of music tracks, providing contextual meaning to music;
  • Gear Guide - Comprehensively lists equipment for retail demos; 
  • Recommended Music - Offers industry-selected hi-res tracks that are best for retail demos - several tracks are available via free downloads; and
  • What's In It for You? - Provides an inside look at how retailers can increase HRA sales and revenue.
The HRA retailer guide can be viewed by contacting Melissa Matalon, senior manager of member programs, CTA, at mmatalon@CE.org. Also, CTA developed a consumer-focused HRA guide to support a growing audience of HRA enthusiasts, which can be accessed on the Sound & Vision website.
 
About the Consumer Technology Assocation

The Consumer Technology Association (CTA)TM, formerly the Consumer Electronics Association (CEA)®, is the trade association representing the $285 billion U.S. consumer technology industry. More than 2,200 companies - 80 percent are small businesses and startups; others are among the world's best known brands - enjoy the benefits of CTA membership including policy advocacy, market research, technical education, industry promotion, standards development and the fostering of business and strategic relationships. CTA also owns and produces CES® - the world's gathering place for all who thrive on the business of consumer technology. Profits from CES are reinvested into CTA's industry services. 

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