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Smart Watches Help Drive Increase in Consumer Confidence Toward Technology Spending

Arlington, VA – June 23, 2015 – 

Consumer confidence toward technology spending and the overall economy both increased slightly in June, according to the latest data released today by the Consumer Electronics Association (CEA)®.

 
Technology Spending

The CEA Index of Consumer Technology Expectations (ICTE), which measures consumer expectations about technology spending, increased by 1.2 points to reach 87.8.

“The slight uptick in consumer attitudes toward technology spending is likely due, in part, to enthusiasm around shipments in the smart watch category,” said Shawn DuBravac, Ph.D., chief economist, CEA, and author of the New York Times best-seller Digital Destiny: How the New Age of Data Will Transform the Way We Work, Live, and Communicate.

 
Overall Economy

The CEA Index of Consumer Expectations (ICE), which measures consumer sentiment about the U.S. economy as a whole, increased two points from May to reach 175.7. June’s ICE has been higher year-over-year ever since CEA Indexes began tracking in June of 2007.

“The economy continues to edge forward after a slow start to the year,” said Dr. DuBravac. “I expect the economy will continue to pick up in the back half of the year given continuing encouraging employment news and increases in sales of existing homes.”

Next month, CEA will release the July update of its semi-annual report U.S. Consumer Electronics Sales and Forecasts, which serves as a benchmark for the entire industry and covers more than 100 consumer electronics products, including smart watches.

The CEA Indexes are updated on a monthly basis through consumer surveys. New data is released on the fourth Tuesday of each month. To find current and past indexes, charts, methodology and future release dates, log on to CEAindexes.org.

About the Consumer Technology Assocation

The Consumer Electronics Association (CEA) is the technology trade association representing the $286 billion U.S. consumer electronics industry. More than 2,000 companies enjoy the benefits of CEA membership, including legislative and regulatory advocacy, market research, technical training and education, industry promotion, standards development and the fostering of business and strategic relationships. CEA also owns and produces CES – The Global Stage for Innovation. All profits from CES are reinvested into CEA’s industry services. Find CEA online at CE.org, InnovationMovement.com and through social media.                           

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